The Goal
To drive awareness and sales within the Tools & DIY category, while highlighting key services such as their status as a verified STIHL dealer and their in-house workshop and repair offering.
My Approach
I approached this as a cohesive campaign across multiple touch-points, ensuring consistency in messaging and visuals. The focus was on making the content both informative and engaging - combining product-led content with interactive elements like giveaways to increase reach and interest.
What I Did
- Filmed and edited campaign video content
- Designed and created social media posts
- Developed paid ad creatives to support campaign reach
- Planned and created product giveaway content
- Designed email campaign flows to support promotions and engagement
The Outcome
The campaign delivered a consistent and engaging presence across digital channels, helping to promote key services and drive increased visibility for the Tools & DIY department.